This study is to find out vitalization plan of rural village festival through field survey and in-depth interview. Festival vitalization plans were suggested for each of four steps. The results are as follows: (1) preparing stage : disambiguation of supporting festival, adjustment of selecting times & improvement of selecting index in supporting festival, support of planning & managing ability, and systematization of festival consulting team. (2) planning stage : supporting differentiated festival program development, and public relations of rural village festival. (3) operating stage : flexible utilization of supporting budget and systematization of festival supporters operation. (4) ending stage : holding a workshop to share successful festival cases.
This research aims to identify regional inequitable development through the analysis of facilities distribution pattern. This study describes the concepts underlying the application of the Gini’s coefficient and decomposition method to measure the regional inequitable development in Sun-chang County, Jeonbuk Province, Korea. We used the facility data surveyed for three years, from 2010 to 2012 for facility distribution pattern that RDA surveyed. These data have been serviced on the web. The Lorenz Curve presents a graphical view of the inequitable facility distribution and the Gini’s Coefficients quantifies the distribution pattern. And furthermore, Gini Decomposition represents intra regional inequalities. These applied techniques can describe how the local development affects other district and change regional inequalities.
The purpose of this study is to develop promotion strategies for revitalizing mountain eco-villages through social economic support. In order to fulfill this purpose, this study analyzed operation conditions, income creation structures of 240 mountain eco-villages formed by Korea Forest Service, and reviewed systems for social economic support. As summarized in research outputs, this study confirmed that the activities of organizations for joint projects had not been properly implemented due to the absence of supporting systems following the construction of mountain eco-villages. In addition, 159 villages formed as experience villages could not be qualified for enterprise systems due to aging population and absence of network systems. As for income creation, as indicated by comparing net incomes for joint projects calculated based on the classification of village management evaluation, the average net income of 51 highly-rated villages was 22 million Won and that of 128 moderately-rated villages was 3.5 million Won. Experience-based projects and the sales of processed forestry products made by young adult associations or women``s societies were major sources of income, and the absence of inner economic bases or villages’ jobs caused young adults and returned farmers to focus on working for outside economic activities. Finally, this study developed strategies for mountain eco-village’s social economic promotion and suggested four stages of social economic revitalization provisions.
The Purpose of this study is to analyze of Specialization and Diversity of Rural Amenity Resources Planning. It will be performed analysis of the degree of specialization and diversity in each city and district of Chungcheongnam-do Province. Specialization and diversity indices were calculated by separately category of rural amenity resources into natural, cultural, and societal resources. The results of calculating the specialization degree of rural amenity resources based on a location index showed that eleven regions (Asan City, Buyeo District, Gyeryong City, Gongju City, Nonsan City, Boryeong City, Seocheon District, Seosan City, Seajong District, Cheongyang District and Yesan City) specialized in natural resources; four regions (Geumsan District and Hongseong Distriect) specialized in cultural resources; and six regions (Dangjin District, Cheonan City) specialized in societal resources. Examining resource specialization degrees by regions, there was a high number of regions specialized in natural and societal resources while those specialized in cultural resources were the rarest. Examining the calculation results for the tendency of resource specialization degree by areas showed that, with natural and cultural resources specialized regions, the average specialization degree showed a clear distinction with a 2.19 natural resource specialization degree and a 2.05 societal resource degree; However, in contrast, areas specialized in cultural resources-with an average degree of 1.52-were judged as not being especially more specialized than the average degree of Chungcheongnam-do Province. Also, there was seen a great gap between regions with high diversity and regions with low diversity of rural amenities, and measures to solve this difference is required.
This study classifies the types of visitors to experiential fishing villages and analyses the features and target marketing strategies by categorical groups. Seven factors are extracted by Factor Analysis and the results of Cluster Analysis indicate the classification of five groups. The first group puts emphasis on the family connection, so family centered facilities and programs are necessary. The second group is composed of surrounding area residents whose purpose of visit is unclear. So environmentally friendly village development programs to encourage local patriotism are necessary. The third group puts emphasis on the necessary facilities and programs for experiencing the fishing village and traditional play, etc. The fourth group emphasizes programs related with the region and the means to satisfy visitor’s aesthetic desires. Finally, the fifth group aims at various desires that are generally felt in experiential fishing villages. So this group requires marketing strategies from the public point of view. The existing research mostly surveys rural tourism villages, but this study highlights the difference in dealing with fishing villages as opposed to rural villages, from the perspective of industry and settlement.
Under high agricultural automation in rice farming, cultivation acreage expansion can be considered for the economies of scale. Also, considering the circumstances of higher ratio in leased farms than independent farms, Long-term Leasing Business of Farmland can be the most public and transparent method to expand cultivation acreage for lease farming. Therefore, this research observes the various factors such as application motives, satisfaction, and demands of Long-term Leasing Business of Farmland, which the importance is on the rise and serves as a means to increase agricultural expansion, as well as its operational performance analysis. The research results and implications are as follows. Long-term Leasing Business of Farmland have positive effects such as ensuring stable farming through documental contract, providing convenience because the lease contractor requires no meetings during the contract period, providing opportunities to expand the farm size, and acquiring economical gain which is linked to satisfaction aspects of the businesses. On the other hand, demands such as strengthened business advertisement, writing business documents by correlating with related organizations, and clear lease price configuration were made by the businesses. To bring improvements, this research proposes; 1) expanding support to related businesses, 2) providing convenience through related organization correlations, and 3) configuring clear lease prices considering the regional conditions.
The purpose of this study is to estimate regional economic effects of spatial diffusion of wildfire using Cobb-Douglas production function of agriculture and forestry. The analysis is applied to Gangwon and Gyeongbuk provinces where are the most damaged of wildfire in Korea. The damaged areas are derived from multiplied by the occurrence probability of wildfire and diffusion areas of wildfire for micro-spatial unit level with ArcGIS techniques. The models of wildfire provides that the spatial diffusion of wildfire increases with the rising of highest temperature and average wind speed. Through the production function, value added of Agriculture and Forest sectors get damaged where the Cos-converted slope aspect of mountains are toward the South. The production model provides reductions of regional value added by increasing damaged areas of wildfire. It reveals that the most damaged region is Andong city in Gyeongbuk province, where value added loss is 1.25 billion Won, which is about 0.72% of total value added in agriculture and forestry of the city. As a view of policy makers, it needs to be considered to establish prevention policies against wildfires because regional economic losses from wildfire are depending on geographical conditions and performances of the major industry related to wildfire’s diffusion such as agriculture or tourism sector according to the result of analysis.
Grounded Theory Analysis on the Role of Intermediary Organizations for Rural Tourism: A Comparison between the Nadri of Yangpyeong-gun and Icheon-si in Gyeonggi-do
이차희 Cha Hee Lee , 탁영란 Tak Young Ran , 김민서 Min Seo Kim , 손용훈 Yong Hoon Son
The purpose of the present study is to examine the characteristics of intermediary organizations for rural tourism by analyzing how they are run, especially in Yangpyeong-gun and Icheon-si Nadri groups, and to further look for the desirable role they should play. Since the activities of these intermediary groups have not been accumulated enough to be able to be used for a study, grounded theory was adopted as deemed appropriate among other qualitative research approaches for this paper. Three main findings of the current research are as follows. First, the rural tourism intermediary organizations have characteristics that are leaning towards local villages more than visitors, although they are in the middle of a spectrum stretching between ‘visitors to the green villages’ on one end and the ‘green villages’ on the other end. Second, the intermediary groups work not just as a bridge among different green villages but also as a mediator, facilitator and a guide, noting that such roles can vary significantly depending on the level of competence of the groups themselves and the extent to which the government steps in. Third, the tourism intermediary organizations can contribute to local community-building, going beyond the boundaries of green village. They help to improve the quality of tour experience which leads to revitalization of local economy, and during the course of operating the intermediary groups, the community in the village can set up rules and resolve disputes and conflicts. Thus, the activities of the groups have the potential to create a local community by affecting not just at a village level but to a broader area where their operation is based on. Implications of this study are suggested in three ways. First, the paper looked at the interaction between rural tourism intermediary organizations and stakeholder in a comprehensive way with a qualitative research approach taken. Second, it identified the role and tasks of rural tourism intermediary organizations. Third, it is important to ensure that the tourism intermediary organizations play the local community-oriented role.
The purpose of this study is to investigate whether the effect of the Strong Small Farm Development Project by Rural Development Administration is positively associated with participating farmers. The data that used in this study is a survey data that targets 442 farming households who have participated in the strong small farm development project. This study applies ordered-probit model to evaluate level of the participants’ satisfaction of the project. This study found that participants’ level of satisfaction is closely associated by satisfaction level of project contents that contains education and consulting, friendly attitude toward the project, active participation of the project, and understanding of the project’s contents and their importances. Based on research findings, this research provides some implications of future upbringing policy for strong small farms and the principal point of the policy that leads to succeed in implementing the project when formulating agricultural policy in participants view the strong small farms.
As a rise in national income has resulted in the growth in tourism demand, many studies on developing and managing tourism resources were publicized. In this context, this study was conducted to analyze the demand and willingness to pay(WTP) using contingent valuation method for agricultural experience of Daegu Urban Agriculture Park and to suggest a proper participation fee. The survey targeting Daegu citizens was performed, and we obtained 346 valid samples. We carried out the logistic analysis and figured out that sex, age, education and alienation area for urban agriculture affected to probability of agricultural experience participation. As the result of estimating willingness to pay(WTP), the measured range with this samples was from 6,052 to 16,436won. Finally, we also attained 25,000won as the proper participation fee which enables maximum revenue by conducting the scenario analysis. These findings are important in setting up the construction plan and pricing the appropriate participation fee for Daegu Urban Agriculture Park.
Empirical Study on the Activation Plan for 6th Industrialization of Rural Agricultural Resources: Focus on the Field Experts and the Complementary Demand
양정임 Jong Im Yan , 이정희 Jung Hee Lee , 황대용 Dae Yong Hwang
This study aims to investigate the residents`` and village leaders`` complementary demand for the regional economic vitalization and 6th industrialization in the rural. Based on the field expert``(the head of the village or the chairmen of the farming association) interview, the study was conducted. For the study, 42 villages where selected to consider as 6th industry. Cross table were conducted to see if there were any differences of demand and consideration for between the type of 6th industries. This article further improve the rural environment for 6th industrialization, improve the policy measures in that rural can plan the basis for an effective strategy can be.
This study aimed at setting up the evaluation indicators system by rural village types to identify systematically the multi-valuedness embedded in rural villages. AHP(Analytic Hierarchy Process) was used for evaluating the relative importance weight evaluation of each indicator and quantitative analysis of rural village through computer works. The importance weight of evaluation indicators was converted into the score on the basis of maximum 1,000 point to increase the practicality. As a result, characteristics of 5 rural village types(Basic life-supporting, Agricultural promotion, Marketing/processing oriented, Urban-rural communication, Life-style choice types) differed in score of classified indicators. Also, These results are expected to be possible to quantitatively evaluate characteristics by rural village types.
This study aimed at setting up the grading indicator standards on development stages for phasing the continuous development process. To achieve the objective of this study, after referring to the proposed cases derived from the reference analysis, the development stages were classified. Also grading criteria of indicators according to development stages were established through the statistical analysis and expert group checking. Development stages of rural village were stepped into 4-stages through the reviews and analysis of reference literature; preparation-entry-development-advanced stage. Reasonable achievement level of each development stage was established by considering the necessary development period and benchmarking reference target together. On the basis of these clear stepwise development phases, the grading criteria were proposed for determination of the incumbent development stages.
For the purpose of drawing a representative type of utilizing idle farmlands, this study collected and analyzed newspaper articles about cases of utilizing idle farmlands in the past decade using Internet search engines. Prior to this, it clarified a concept of idle farmlands to raise accuracy of searching articles, and selected NAVER as a search engine. It set “idle farmland”, “abandoned land”, and “utilizing” as basic search words in search option, and also set search period from 1st of January in 2004 to 31st of December in 2013. This study primarily searched 1,593 articles, and extracted 165 articles excluding overlapped and unrelated articles. Furthermore, it investigated extracted articles by date, media, headline, content of use, region(province), particular area(city and country), main agent, item and keyword 1, 2, 3 for proper use. This study also examined frequencies by year according to indoor and outdoor environment as well as regional differences through frequencies by regional groups and chronology. Furthermore, it drew a diagram of frequency flow of keyword 2, 3 with each keyword 1 as the central figure in order to draw various types of using idle farmlands. Through the diagrams, this study drew 9 using types such as ①community service. agriculture type, ②high income. agriculture type, ③sightseeing. landscape. agriculture type, ④livestock. agriculture type, ⑤weekend farm type, ⑥high income. woodland type, ⑦ecology. landscape. woodland type, ⑧agricultural work-study type, ⑨ecological environment type.
This study aimed to identify orientations for the development of the community by establishing desirable aesthetical environments and reorganizing the residents’ communal way of life through the implementation of village art projects. To investigate how the implementation of village art projects influence community and communication, the author analyzed changes in walls made by the implementation of actual projects in Anhyeon Village in Gochang, Dongpirang in Tongyeong, and Byeolbyeol Village in Yeongcheon. The community was analyzed from the view points of locality, communal ties, and communication. The results showed that Anhyeon Village in Gochang expressed its locality with chrysanthemum, poems and local figures. Similar walls were built across the village to strengthen ties among the residents, and portraits used as doorplates represented communication among them. Various paintings of seas, flowers, and poems were seen in Dongpirang in Tongyeong, which were thought to be representations of its locality and the friendliness of hometown in the less favoured area. Wall paintings played pivotal roles in this village to impart to the residents essentials that should be kept to eliminate inner walls in their minds and ensure open communications. In Byeolbyeol Village in Yeongcheon, locality was presented with common farm village landscapes in various materials, patterns and formativeness. Village-wide reinforcement contributed to strengthening ties in the community rather than forming boundaries against outside worlds. Cultural and artistic elements structured mental walls that made people not aware of the presence of physical walls.
This study analyzed the types of Rural Villages, divided the areas with six criteria such as geographical environment and selected three target areas to observe them. Through these target areas, it attempted to analyze the difference and correlation of satisfaction with the residential environment depending on the characteristics of the Rural Village. In investigating and analyzing the satisfaction of the residents in the Rural Villages, it divided it into ‘satisfaction with rural village life’, ‘satisfaction with housing’ and ‘satisfaction with village environment,’ and compared and analyzed them with the physical environment of the Rural Village. Based on this, according to the type of local Rural Village, it analyzed with what part there were high relations with resident``s satisfaction with the Rural Village. As a result, there was no significant difference between groups by the Rural villages, but residents were more satisfied with the natural environment of the village rather than individual housing. The analysis of the correlation between satisfaction with Rural villages and various factors, the more distance there is between the individual housing and the meeting facility, the lower their satisfaction with the Rural village became. In the future, when a community center or meeting facility is planned, it would heighten the resident``s happiness when it is located at the physical center of the village rather than at the entrance of it.
The Saemaeul Movement, which is the representative national campaign of Korea aimed at the development of local communities, has drawn a great deal of attention from home and abroad and formed an element of Korea``s national brand since 2000. Accordingly, this research was conducted for the purpose of constructing a memorial park in Shindo Village, Cheongdo County, North Kyoungsang Province, which is a home to the Saemaeul Movement. As the Saemaeul Movement is benchmarked by many countries around the world today, this research aims to communicate the spirit and social value of the movement and disseminate its effects of local community development in rural areas through the construction of a memorial park. In this study, the design motive of the memorial park was conceived through the historical review and case studies of the Saemaeul Movement. In parallel, theoretical study was also conducted on design techniques as the basis of this research. In consideration of the characteristics of a technical article, this research was conducted in several phases. In the first phase, the conditions of the site where the park construction was planned were analyzed and the direction of its development was set. In the second phase, the main theme and the basic principles of planning were established, and the contents of the park construction project were devised in detail. In the last phase, a comprehensive plan was established, including a space layout to accommodate activities, facilities and programs to be introduced to the park. The park construction site (106,000㎡) was divided into four zones (memorial zone, historical theme park, education zone and experience zone) based on circulation planning aimed at creating memorial space, and was linked to eco-friendly ecological space in consideration of environmental features. At a time when the Saemaeul Movement is being propagated across the world, the result of this study will help create a place for its memorial and play a pivotal role to boost international movements aimed at promoting co-prosperity across the global village. It will also bear significance as an example of theme-based park construction in a rural area and the invigoration of a local community.
The current rural conditions are undergoing the change from the past production-intensive structure to an integral and complex one of producing, processing, selling, touring and lodging owing to the changes of life-style, consumption trend and social environments. The rural area is developing into a community of rural tourism villages to grow into one management system along with the assistance of the government’s various supporting projects. Through this, the rural designing has got to play a significant role as one of the factors of the enhancement of competitiveness and the increase of income. Therefore, those previous studies on the variety and possibility of rural development are being employed for the researches which are to develop techniques of branding, marketing and packaging. In particular, the researches for VI (Village Identity), BI (Brand Identity) and designs of landscaping, packaging of agricultural specialties and display stores, which definitely shows that the importance of rural designing, is being paid a lot more attention to. Thus, this study has verified the site commercialization and its effect by developing some practical designing with the focus of package design at rural tourism villages. The Okgye Village in Yoncheon was selected for study subject based on the result of status investigation. This study has analyzed such problems as lack of village identity, non-description of items and their indispensible marks which were seen their designs of village and packaging. The colors of major items and the village image being substituted into the image scale of IRI color were estimated so that the appropriate colors might be selected, along with which the shapes of major items were decided to be motif for the village symbol and design to be created. The designs of such major items as grains, greens and sauces were created with the consideration of the easiness of loading, the continuity of using and the aesthetics. For grains, those outer boxes which are possible for set-packaging and small-sized packaging have been developed. For greens were developed the boxes with the structure of the permeability for the persisten`t quality as well as the possibility for packaging small amount. In case of sauces, those outer-boxes equipped with fixing tray were made with the transport-convenience taken into consideration. The sticker-label designs for all those three were also developed which stand for the village identity and are conveniently used in each farm family. When this development was applied at the sites, it was found that the satisfaction and reliability of consumers as well as the satisfaction of farmers were raised along with the increase by more than 30% after the improvement.
The Farm Revival Program of the Farm Land Bank, implemented in 2006, initiated as the Agricultural Land Bank’s business proposal to achieve efficient usage of farm land. Also, expansion of Farm Revival Program will bring positive effects when considering the fact that Farm Revival Program contributes to farm liability issues and management improvements. However, despite the importance of Farm Revival Program, searching for improvement methods through a rural demand survey is very insufficient. The following research limits the target to farms that applied for the management redemption project within Gangwon Province and examined the application motivation, project satisfaction, and demands of the farms. This research holds value as a fundamental data which reflects the demands of farms to better manage Farm Land Purchasing of the Farm Land Bank.
